An interesting article about the future of product promotion in movies...
Here the author talks about how the movie Wall-E subtly places Apple products throughout the movie (a brief iPod sighting, the sound of an Apple computer booting up when Wall-E is charged.) Rather than shoving products in the faces of movie goers, is this the way of the future?
Side note - Wall-E is darling and thought-provoking. If you haven't seen it yet, go.
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